Digital / Electronic / Online
55 news items were issued by online portal (VConnect, Exhibition Affairs, COBAI etc).
12 e-mailers were issued by media partners to their database.
18 hyperlinked banner advertisements were displayed on online partner’s websites (Esaja.com, Business1.com, AfricanFarming.net, Webypynaija.com, Poultry-Glo.com).
Event listing was received on prominent event portals.
5 mailers were sent to a database of 10000 worldwide industry players.
10 articles appeared in the daily news (Guardian etc.).
8 advertisements were released in magazines / trade journals (Poultry Live India / Poulvet.Com / Hind Poultry).
6 advertisements were released in business daily newspapers.
Linkedin, Twitter and Facebook platforms were updated weekly throughout the year.
Brochures, Flyers, Posters and invitations were distributed globally to business associations academia etc.
Collaterals were distributed in Exhibitions
Personal invitations were sent to association members etc.
An expo directory containing information on the exhibiting companies was distributed to delegates and exhibitors.
A speaker profile booklet with speaker details and seminar sessions were distributed to delegates and speakers.
A dedicated team undertook extensive telecalling to invite industry visitors